Seriously, for those not old enough, Frito-Lays product had cartoon mascots, much like cereal brands still do today.
But, in the late 60s or early 70s, Frito Bandito was determined to be offensive so pow, he was done.
They had the coolest pencil erasers that you could collect. The weighed about four ounces and if you flicked your pencil just right you could launch it at the snot nosed punk that gave you grief on the playground at recess.