If it walks like a cheat and quacks like a cheat...

That lifestyle must have been attractive enough for 70+ million Americans to vote for him.

Sad...but what else to say?

I suspect that a lot of his appeal is that despite inheriting his wealth, he behaves like someone who's grown up without it and suddenly won more than he knows what to do with.

I think he appeals to that subsection of society who relate to his simplistic ideas, greed, arrogance, distrust of others and craving for power and recognition. They found him relatable and maybe even saw themselves in him and believed, despite it being counterintuitive to the attitudes of his they supported, that he had their best interests at heart.

If a Trump donor gave $500, for instance, $300 would go to Trump’s Save America PAC, $200 would to the RNC - and nothing would go to his election defense fund.
he is still grifting his sheep