A consistent message is the most effective. Making political exceptions degrades your argument. If it’s bad to gather in groups then it’s bad. Don’t tell me how upset you are about the RNC super spreader event and then show a picture of 50,000 gathered together from all parts of the country on the national mall and say that’s ok. Mask or not gathering 50,000 people from all over the country is more likely a super spreader event. If your message is don’t gather in large groups then that’s the message, exceptions are bullshit and so are you if you believe that and your message is a lie.