Companys rebrand all the time with the ever changing demographics and culture, which is what we're seeing today, society is ever evolving from language to the diverse culture of people from all walks of life, preferances, and lifestyles. I've rebranded my company since I left the prairies, different demographics, different culture and different projects. My company name and logo after 20 yrs is now completely different. Sorry you guys are having such a hard time with that but hey, it's not all about you.