With that particular individual, it means to manipulate them into being proxies, with them being willing to be rallied to go on the 'attack' (for lack of a better word) on those this Pied Piper claims to be some sort of enemy because of feelz.
That much has been verified by comments calling these children to do so and with them proceeding to yap at memers they (and their peers) have not previously had any interactions with whatsoever.
That is troublesome enough.
Anything further is speculation at this point, and hopefully has no basis, however is of grave concern and rather sickening.
