It isn't now, they changed it, because it eventually just made things intolerably obvious. Don't be thrown off trail so easily.
The pattern is naked to anyone who researches independently instead of buying the party line of the MSM, from the almost-didn't-even-try-to-hide-it arrogance of the bombing of the King David Hotel, to the attempted sinking of the USS Liberty, to 9/11, and a great deal more that even the comparatively awake may never be aware of.
You'll see the motto issue discussed in passing in the treatment of a book that used the title here:
https://en.wikipedia.org/wiki/By_Way_of_Deception