My cousin drives for Lyft. There's one town he rarely deals with because there's no money to it. He'll drop people off there, but won't pick up, normally. He dropped off one guy last weekend, and got a call to pick up north of town. Ended up with a decent fare, plus, in his opinion, a great tip. A few hours later, he got pinged to pick up in that town: the same guy that tipped him well. Guess what? He made a beeline to that place to pick up the guy.