Who cares?
...
Really. Who?
It's packaging. The group who wanted to change it was PETA, which is a group that doesn't want to see wild animals depicted in captivity on packaging.
If you don't like it, go cry in a corner and DON'T BUY THE CRACKERS.
This is real, PETA "frees animal crackers" from cages on the box; Now they are fictionally able to roam the fictional plains and the lion can hunt and kill the zebra