You're right! It reminds me of an early-to-mid 90's ad from Coke.
When Michael Jackson took a break from touring due to 'dehydration' (after the Pepsi video that set his hair on fire), Coke came out with a full page ad saying, "Feeling dehydrated... try a Coke". The guy got fired for it and Coke apologized for the ad.
Do you remember?