They should at least do a bring a friend day, or guest half off with a paid member. Only way to keep business going, and most importantly keep people interested in the cause and help promote firearm safety.
I DON'T ALWAYS MAKE POLITICAL MEMES; BUT WHEN I DO I TRY TO MAKE THEM INTELLIGENT AND THOUGHT-PROVOKING INSTEAD OF MERELY SMALL AND GRATUITOUS AND SNARKY