I feel most power users and lots of regular users understand how the points work. I feel I've probably figured how imgflip works behind the scenes better than anyone. I was the first to figure out how to see unsubmitted memes, and I had it down to a science (unless the usual mod took the day off) when to submit custom templates (before they changed it and made it much more random) down to a science and could 95% guarantee getting a custom meme featured in an hour and 10 minutes, meaning it'd be at the top of the latest pages, when so many customs would come out there'd be 23 pages, but I'd always be on page 1, or top of 2 at the worst.
That being said, Memester figured out how Jeff was doing it, I tested and validating how he was doing it and refreshed the Top 100 page at exactly the right time to see his points going up using the method Memester figured out. There's only way to do what he did as quick as he was doing it, you'll just have to trust me when I say it was cheating. If you don't trust me, doesn't hurt my feelings any. Without knowing all of the facts I can understand why it may be hard to accept.
On the 1% percent chance it wasn't cheating, there would be absolutely no reason or point to what he was doing at all. Except for possibly influencing how things displayed on the site, which would be just as disingenuous as cheating.