the premium account allows you to make memes with less limitations including file size, more text allowed on a gif, and also remove any imgflip watermark to therefore make your meme truly original.
i had a sneaking suspicion that maybe the premium could also boost your visibility to the public and maybe make peoples upvotes worth more. but i had my doubts the moment ads came here, destroying the need for premium users to fund the site. doesn't matter either way i still prosper in pay to win scenario's without spending a dime. but now im wondering why premium even exists and why we still have this limitation to the quality of our memes. it is a mememaker site after all i just would like to make really good memes. and make my gifs have dialogue as well because that's usually more funny.