The Woke Rebranding

Yep; the idiotic Jaguar car company went WOKE in their advertisement and are now broke. It was the company equivalent of failing to read the room.

Their sales are generally driven by at least semi-wealthy people who fancy themselves aggressive go-getters of stylish tastes. They do not see themselves as limp-wristed androgynous beta males nor angry butch women. Hence car sales dropped into the crapper.

I can only agree with that analysis.

9wd51y.gif (click to show) go broke, then someone else will buy it.

And you really wonder why with a car company ad with no car?

GM no longer a car company either. Insider info. New billion dollar design building, not one picture of a car. Sad.

I saw that too, a very sterile looking environment. Although some of the antique elements of the offices were kinda cool.
The digital displays in the car display areas did have cars. But it's not the same as seeing a gallery with pictures or prints of them with photographs showing the cars from the company's history.

Not like the old studio. Another example. Some Cadillac glove boxes don’t have a lock. Where are you supposed to store your handgun when necessary?

It looks like they want the car to be stationary before you can get it.

"If the vehicle is stationary, a Glove Box
Release icon appears on the infotainment
home screen. Tap the icon to open the
glove box" (From owners manual)

Although there have been problems and an upgrade was needed. Or your other option is to try and slide the latch open, which can result in necessary repair.

Sybau 💔