That was my 1st thought too. Fish is suffocating to death and someone decided it would be funny to make light of it dying. I'm no animal pansy, I'm a hunter and have killed my fair share of them but I have always had a problem with fishing. I think it's cruel.. you hook the poor guy in the mouth and drag him out of his environment to choke to death. When I hunt, it's one shot one kill and it's over quickly. The 2nd problem I have with fishing...well, I just don't like fish.