Be careful. I actually think the Oreo is filled with witchcraft-type symbols. That cross of Lorraine may be a cultist symbol. Notice how the cross is connected with a circle/oval below. I encourage you to look it up. But this is an interesting take.
A good assumption is that Luke wanted to work full time with his brother on their worthless Glitch Shows. Not all good things have to come to an end. I've heard the saying: It happens if the fans say so. But, maybe this is not the case.