Because you don’t understand the idiom “shots fired.” Saying there will be shots fired means people will be dissed/roasted/clowned/insulted etc. Is English your second language? 🥴
When you’re a member of the media and you rush to report things that aren’t verified just so you can get clicks and views by being the first to report on it, yes, you are in fact an idiot. Not only that, but you’re unscrupulous and terrible at your job.