Time zone issues also play a role in viewership, with the Super Bowl starting at 12:30 a.m. on a Monday in the Central European Time Zone. In contrast, the start time for the 2014 World Cup in Brazil was 9 p.m. in central Europe.
People like to make comparisons to The World Cup, but when an event is held every four years, the buildup to it is much greater. Also, since the rest of the world is more interested in soccer/futbol, the viewership outside the US is minimal in comparison.
There was a strong international media presence at Levi's Stadium in Santa Clara, California. Australia, Brazil, Canada, China, Denmark, France, Hungary, Japan, Mexico, and the United Kingdom all had broadcasting crews, according to the NFL. The game was broadcast in almost 25 different languages, including French, German, Mandarin Chinese, and Spanish.