Speaking as a Noob, I think about imgflip pro & may try it, but don't want to spend that much. I might not want to do gifs. However, I do want you guys to make money, since it's a lot of fun...much more fun if I get more upvotes. Maybe you can give automatic upvote bonuses for 100 views.
So...how can you help "us" feel good about ourselves? THAT is worth money...so tie them together: Maybe a small membership fee via PayPal to be able to submit EXTRA memes. I would even spend a few bucks as a donation...but most people won't. And I know you have to keep the quality of the memes up.
Here's another idea: choose best memes (and vanity memes) AND MAIL OUT *NICE* HARD COPIES FOR A FEE. You could also have people go to kinkos or whatever. I know printing color on my HP costs a lot of money, and without good paper they look crappy. Possibly even (mail) memes done by others (with explicit or implied permission). Maybe numbered lithographs, etc. if money could be made on it. But don't do that $89.99 crap...ain't nobody got time for that, for now.
People will pay good hard electronic cash for vanity & personalized meme items, I think. Help them feel good about themselves. CERTIFY the good memes though, so that the poor friends & grandchildren don't have to hang crummy memes done by grandpa Jack on their walls...unless of course you are willing to sell out the poor American public for materialism...
"Certified Original" memes by Wizeasser, etc. would be nice. I want $10 & 2,000,000 points if you use any of my ideas..,
Or of course you could hire a marketing consultant, do active brainstorming, etc. Programmers might not necessarily be the best ones to think outside the box for marketing purposes.