Lexus has one of the most interesting histories of any automotive marque. In contrast to Detroit for the last 40 years, Toyota pretty much did everything right.
http://ateupwithmotor.com/model-histories/lexus-ls400/
Lexus entry into the U.S. market resembles one of the most well planned and executed military campaigns of all time. Benz was one of the prime casualties.
For me here in Korea, one of the most hilarious and ironic things about Lexus is their prestige among well-heeled Koreans. The Koreans have nursed a long grudge against Japan, and though they compete against Japan well in many markets, they don't really produce anything quiet as good as the Lexus. So, well-off Koreans buy them, but will never admit they are MADE IN JAPAN! It's a collective national denial.
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