Do you realize that the final candidates for each side are partly chosen by how the people react to them now? I know that people would have rather seen Rand Paul be the candidate in 2012, so the people's decision is not the only deciding factor, but it does have some impact. If we were to wait until August of 2016, 2 months is not enough time to do an in depth study on each candidate to make a valid decision on who to vote for. But if you think about how things have worked in the past, this will all die down for a few months before too long, and then pick back up around March. Right now, this is all about getting the Republican and Democratic candidates chosen before the blood bath begins.
Or you can just be like me and learn to ignore it all and not worry about it.