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Figuratively, a Labubu can turn an adult into a "kidult," defined as an adult who embraces toys, play, and nostalgia as a way to find joy and comfort in a stressful and complex world. The phenomenon has been particularly popular among Millennials and Gen Z, who grew up with collectibles and now use them to reconnect with their inner child.
Beyond simply being a child again, a Labubu can transform an adult into several other metaphorical personas:
A joyful hunter
The blind box model for selling Labubus, where you don't know which figure you will get, creates a sense of scarcity and mystery. This turns the adult collector into a joyful hunter, driven by the unpredictable dopamine hit of unboxing and the thrill of finding a rare "secret" doll. For some, this "hunt" becomes as important as owning the toy itself.
A fashion accessory
With celebrity endorsements and their tendency to be clipped onto designer bags, Labubus can turn an adult into a walking fashion statement. They become an extension of the owner's personality, adding a "creepy-cute" or rebellious edge to their style and acting as a status symbol.
A community member
A Labubu can transform an adult into a member of a global, tight-knit community of collectors. Through online forums and social media, they find a space to share their finds, trade rare items, and connect over a shared passion. This fosters a sense of belonging and camaraderie that can be deeply emotional.
A rebel with a hint of irony
With its goblin-like features and mischievous grin, Labubu's appeal is a bit "off" from the typically polished and perfect "kawaii" aesthetic. By embracing this "creepy-cute" toy, adults can figuratively transform into someone who rejects the seriousness of maturity. It gives them permission to embrace the unconventional and find joy in the imperfect.
An investor
For some, collecting Labubus transforms them into an investor in the art toy market. Due to scarcity, some rare or limited-edition Labubus can resell for significantly more than their initial price. The phenomenon turns an enthusiast's hobby into a potentially lucrative financial pursuit.
