From transformingsociety.co: Radical right politicians use emotions to gain political support. They present themselves as the political force that protects the people from the negativity of ‘the Left’ and ‘liberals’. Individuals, prone to feeling shame, humiliation and resentment in their everyday life, may be particularly drawn to such rhetoric.
The radical right politicians, coming from different national contexts, are adopting an emotional narrative that invokes shame and pride in order to garner political support. Increasingly numerous research studies in recent years have pointed to the role of emotions, such as fear, anger and resentment...
The rise of shared narratives of shame and pride in the radical right rhetoric is part of a broader emotional regime, which functions by creating affective solidarity within a given community...