Tear down statues, divide people, destroy the country

How exactly did Harley-Davidson go woke? Explain it to me.

Search Harley-Davidson goes woke by Starbuck

Now I understand. Men should not be entering women's restrooms. Also, if Harley-Davidson's motorcycles go all-electric, they won't go as fast or as far as motorcycles with gasoline engines.

The NASCAR model. Lose X Gain Y.
No loyalty, at all.
Milwaukee & Harley think they are Too Big To Fail & probably are, with Wisconsin bailouts in place of federal until they can get fed bailouts going again.

H-D was saved by selling merchandise, which gave them enough cash flow to improve its products. Bye bye merchandise sales.