"The final key to the way
I promote is bravado.
I play to people’s fantasies.
People may not always think big themselves,
but they can still get very excited by those who do.
That’s why a little hyperbole never hurts.
People want to believe that something is the biggest and the greatest
and the most spectacular.
I call it truthful hyperbole.
It’s an innocent form of exaggeration."
Donald Trump, “The Art of the Deal,” 1987; What Trump calls "an innocent form of exaggeration"
is the rhetorical essence of how Trump bullshat his way
into The White House, and is en route to doing it again.
