also can 8,000,000,000 people be wrong about how it's pronounced? The file extension has fallen into the hands of others, so just because the creator of the file extension says it's pronounced jif, doesn't mean we have to. That's like the inventor of the TV coming out and saying, "oh it's pronounced tealahviysheohn, btw" or God coming down and saying, "oh actually it's pronounced Jod"