WHEN DEMAND EXCEEDS SUPPLY PRICES ALMOST ALWAYS RISE. INDIVIDUALS AND BUSINESSES DESERVE A FAIR PROFIT FOR PUTTING THEIR MONEY AND LABOR INTO PRODUCING ITEMS TO BRING TO MARKET. CONSUMERS NEED PROTECTION FROM PRICE-GOUGING. THE FEDERAL TRADE COMMISSION SHOULD ISSUE A "CAPITALISM MEDAL OF HONOR" FOR COMPANIES WHO CONSPICUOUSLY "HOLD THE LINE," ON PRICES TO CONSUMERS..