There's no apostrophe in the 'its', kind sir. 'It's" is a contraction of the words "it" and "is", implying that something IS something else, for example, "It's blue", becomes "It is blue". When you put this into the waffle house quote, it becomes "The Waffle House has found it is new host", which doesn't make sense. "Its", sans apostrophe, is possessive, meaning it implies ownership of whatever "it" is referencing. For instance, saying "Its his", is implying that whatever "it" is, belongs to him. In the case of the Waffle House quote, you are implying that the host is belonging to the Waffle House. I hope that you are able to see the error of your ways and are able to learn from this experience, and possibly even teach this to someone else who you see has incorrectly used either "It's" or "Its". Good day sir.
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