I'll probably never know that a friend of mine was homosexual if someone didn't tell me.
Of course they'll be some person that will make their orientation their whole personality, straight or not, but I don't really think that homosexuals wants to attract attention, more the opposite.
Also, people are gonna hate even if no one asked or tried to attract attention, take Mr Beast for example. I think it's more the opposite : because the hate towards the LGBTQ grown, they got more attention from the media.
And yeah, that's probably not deserved, but I'm sure there are alot of them who will be happy to not be in the center of attention.
Last point, if the businesses decide to invest into the pride month, blame the businesses, not the gays...