Part of the problem is that it's harder to identify factual information from misinformation.
And even when it's ment to be clearly false, the world has gone so crazy that what is meant to clearly be satire sounds quite plausible.
WHAT A STRANGE CULTURE THE DIGITAL AGE HAS WROUGHT . . . MEMEs by Dan Campbell; ALTHOUGH WE CAN SWIM IN INFORMATION, SOME INSIST ON DROWNING IN IGNORANCE