I haven't lost my shit at all. What did I say that made you think I had lost my shit?
Speaking of shit though, I could not give less of a shit what Bud Light does as far as marketing. So to correct you, I am not part of the "you guys" that you referred to.
Actually, I went into a 7-11 the other day to look for some Bud Light Platinum Seltzer (you know, the kind with a whopping 8% alcohol) and I could not find it. I've been buying that product at that 7-11 for years, and now I can't find it. Oh well, I guess I'll be switching over to White Claw, or whatever the other brand is that has 8% alcohol. And *that* my friend, is why it was a dumb marketing move.
So, I was speaking from a very simple marketing perspective. This is a hot button issue, and for a marketing "professional' to not recognize that, and the dangers inherent in dipping Bud Light's toe into that pool, means they really ought to be doing something else for a living.