"We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach."
Do we know "her" "gender-status?" She also looks fugly in a manish-kinda-way... if that is a woman, then she must've been beaten with an ugly-stick- sorry, just sayin'
"SO I HAD THIS SUPER CLEAR MANDATE. “IT’S LIKE, WE NEED TO EVOLVE AND ELEVATE THIS INCREDIBLY ICONIC BRAND. AND MY…WHAT I BROUGHT TO THAT WAS A BELIEF IN, OKAY, WHAT DOES EVOLVE AND ELEVATE MEAN?"; "IT MEANS INCLUSIVITY. IT MEANS SHIFTING THE TONE. IT MEANS HAVING A CAMPAIGN THAT’S TRULY INCLUSIVE AND FEELS LIGHTER AND BRIGHTER AND DIFFERENT AND APPEALS TO WOMEN AND TO MEN."; WHAT? GO AFTER THE < 1% MARKET? 🤡🤡🤡🤡🤡
