Their marketing department should be fired. What percentage of Trans drink domestic, non-craft beer? What does that represent in actual numbers? To risk offending a much larger number of beer drinkers is just poor business.
I DON'T KNOW WHY PEOPLE ARE SURPRISED THAT BUD CHOSE A TRANS FOR A SPOKESPERSON. . . . . .AFTER ALL SPUDS WAS A BITCH THAT WAS PASSED OFF AS A DOG(TECHNICAL TERM FOR MALE DOG IS DOG).