Their beer is one of the worst and rednecks are their main customer demographic for they are the only ones who have poor enough taste to even tolerate such crappy beer and such cheap crappy beer is the only thing they afford on their income and rednecks aren't the most likely to tolerate LGBT people let alone someone as cringy as Dylan Mulvany so it is absolutely no wonder their sales declined so much. Bud Light likes to go all in with the gay pride celebrations every year in June by making rainbow beer packs and bottles and even making beer with fruity flavors that are likely to appeal to gays such as strawberry lemonade so to me it's no wonder they hired Dylan Mulvany. Very not a good idea for Anueser-Busch to pander to the LGBT community when their actual demographic is quite the opposite.