That's kind of what I was thinking - the proprietor of said business isn't going to just eat that 5% charge, they've figured into how much they're going to charge for their products or service in order to make a profit, just like they figure out how much they have to charge to cover the raw materials, rent, payroll, utilities, insurance, etc., and still make a profit. Yes, that 5% is already figured into the price that you're paying no matter what form of payment you use.