And except for a few fringe white folks, no one will treat each other any different than they do every other month of the year. Plus on March 1st, no company will care. It's just like pride month.
Companies think they can buy and sell you, but when it comes to human interaction, we're told to catagorize and allocate it to specific times for specific purposes.
The people it benefits most are activists who capitalize on attention. The people it hurts most are black people because the more they shove it in everyone's face, the more everyone gets annoyed by it and start associating them with this same activist mindset instead of not caring and seeing them as no better or worse than anyone else. The whole concept is counterintuitive and does more harm than good.