It's a distillery. They make bourbons. Over-hyped and not that good. People only like them because they're hard to get in most places due to the sudden demand right as the pandemic started while most of their stuff takes ten or more years to make. They line up for hours, by the hundreds or even thousands, to pay astronomical prices for them, and post them online like they were Gucci or Supreme. If they can't get one, people will make Karen rants, even blame and scream at employees, throw tantrums in stores or fight people. Meanwhile many of them have at least eight bottles at home. (Source: I work in a liquor store)