NINTENDO IS MICROSOFT'S COMPETITOR IN THE DIGITAL GAMING SPACE AS A PUBLISHER AND MANUFACTURER.
THEY JUST HAVE FAR TOO COMFORTABLE OF AN UNDERSTANDING WITH EACH OTHER. MICROSOFT ONLY COMPETES WITH SONY. NONE OF THEM ARE COMPETITORS BECAUSE THEY ARE NOT COMPETING. IT'S ALL A BIG SHOW AND WE SHOULD ASK WHY MICROSOFT PICKED THIS FIGHT.