"If you had invested in the collection at the time of launch, your initial investment of $35,678 would be worth less than $25."
I guess the calculation assumes that if you plunked down $35,678 on Melania Trump NFTs, and you value your own dignity and self-worth at more than $25, then you're actually in the red.
The math is faulty though. It is safer to assume that any purchaser of Melania Trump NFTs came to the transaction with precisely zero dignity and self-worth.