THE ULTRA COMPANY MAKEUP GIANT FEATURES ‘MEN IN DRAG’ IN BRAND-NEW MARKETING CAMPAIGN:; BUT THE CHOICE TO PUT MEN IN DRAG IN THE MARKETING MATERIAL FOR A COMPANY GEARED TOWARD WOMEN IS BACKFIRING BIG TIME, THE RATIO OF ANGRY WOMEN TELLING ULTA THEY’RE TAKING THEIR BUSINESS ELSEWHERE IS OFF THE CHARTS. WHAT PART OF 'GET WOKE AND GO BROKE' ARE YOU COMPANIES FAILING TO UNDERSTAND?
