That line can vary by the person you're dealing with. Some people just want to be really good friends, like me with Hannah_Wolflover4, who I do spend a lot of time with and give a lot of hugs.
But then some people might think they just want to be really good friends, and then realize that they actually really like them, like me with my crush (wow I'm such an example).
I'd suggest that you try to ask them and see what happens.