Olympics Opening Ceremony draws record-low ratings: Why aren't Americans tuning in?
February 5, 2022
https://sports.yahoo.com/olympics-opening-ceremony-draws-abysmal-ratings-why-arent-americans-tuning-in-011318548.html
NBC is facing a cataclysmic loss of audience for the 2022 Winter Olympics as viewership tanked for Friday’s Opening Ceremony, averaging just 16 million.
It is a record low for the Opening Ceremony (20.1 million for 1988 in Calgary was the previous record) and a whopping 43 percent below the 2018 Games in South Korea that notched 28.3 million viewers despite also dealing with a less than advantageous Asian time zone for American audiences.
