THIS IS JOE ROGAN. HE'S A STAND-UP COMIC WHO HOSTS A PODCAST; AND BOOKS FRINGE GUEST-SPEAKERS BECAUSE THEY GENERATE CONTENT -WHICH IS ALL WELL AND GOOD WHEN THE AUDIENCE KNOWS THAT'S WHAT'S HAPPENING AND UNDERSTANDS THE GUEST IS RUNNING A CON; UNFORTUNATELY, THERE'S A SIGNIFICANT SEGMENT OF THE AMERICAN PUBLIC WHICH DOESN'T.