Think negative campaigning is new?
https://www.mentalfloss.com/article/12487/adams-vs-jefferson-birth-negative-campaigning-us
"Jefferson's camp accused President Adams of having a 'hideous hermaphroditical character, which has neither the force and firmness of a man, nor the gentleness and sensibility of a woman.' In return, Adams' men called Vice President Jefferson 'a mean-spirited, low-lived fellow, the son of a half-breed Indian squaw, sired by a Virginia mulatto father.'
As the slurs piled on, Adams was labeled a fool, a hypocrite, a criminal, and a tyrant, while Jefferson was branded a weakling, an atheist, a libertine, and a coward. Even Martha Washington succumbed to the propaganda, telling a clergyman that Jefferson was 'one of the most detestable of mankind.'"