It's about getting UK holidays back on track again; it faced a lot of competition with people wanting foreign holidays abroad back in the 1970's, now it's going back the other way round.
YOU SHOULD NOT TRAVEL ABROAD FOR A FOREIGN HOLIDAY, SO I MUST GIVE THE UK A SIMPLE INSTRUCTION: TAKE A DOMESTIC HOLIDAY, PROTECT OUR BORDERS FROM COVID VARIANTS, BOOST OUR ECONOMY AND EXPERIENCE THE TOURIST DESTINATIONS THAT THE UK HAS TO OFFER.