Their guitar tone.
Heavy metal does have blues scales, but not as much as hard rock does, as heavy metal has more classical scales than blues scales, but that doesn't mean no blues scale at all.
That because hard rock embraces its roots (made of garage rock, blues rock, psychedelic rock and rock n roll) and wants to stay the same over years and years, while heavy metal just wants to stray from its roots and come up with new ones, or in other words - doesn't want to stop "evolving".