Black History Month has been turned into a marketing ploy too at this point. When a small, local business posts signs celebrating one of those months, I know it's completely genuine, but when a massive corporation does it, 9 times out of 10 it's because they want to use your celebration to make more money off of it, which in my opinion is even more bigoted than refusing to celebrate it because at least you're being honest with the community if you say you don't celebrate it.