“For [quick serves], kiosks can increase sales and efficiencies,” Meiner adds. “As opposed to offering a full staff of front-end cashiers, employees can perform other customer-facing roles in the dining room, such as assisting with kiosk orders and delivering food to tables, which also increases customer satisfaction.”
McDonald’s Experience of the Future restaurants take full advantage of that by freeing up employees to perform other tasks, such as running drink refills to the table and checking in with customers to ensure they’re enjoying the meal.
Healey Cypher, CEO of computer technology company Zivelo, which provides McDonald’s kiosks, says that it’s a smart idea to keep that human touch when stores add lots of kiosks. Meiner additionally notes that positive interactions with employees boost customer satisfaction when using the kiosks.
https://www.qsrmagazine.com/finance/are-kiosks-too-expensive-restaurants
