FALWELL, ROBERTS, ROBERTSON, GRAHAM, RAND, CRUZ, THE WORD MASK, CHOICE, GENDER AND ANTIVAXER, 3 PERCENT, AND OATH KEEPERS, TRIGGER WORDS USED BY PEOPLE AND MEDIA TO STEER THE NEWS FEED AND PROGRAM THE POPULACE. BITE ME. DEFLECTING READERS AND WATCHERS IS THE MOST EFFECTIVE TOOL IN THE MEDIA.