IMAGINE, IF YOU WILL, MANUFACTURED SCARCITY SO ACCEPTED AS INHERENT TO HUMAN EXISTENCE THAT PEOPLE CASUALLY PROMOTE USING THE POWER OF THE SUN TO RUN EVERYONE'S HAIR CURLERS DUE TO THE IMMEDIATE COST-EFFECTIVENESS DESPITE THE FACT THAT WE HAVE NO IDEA HOW TO DEAL WITH THE EFFECTS OF RADIATION AND RADIOACTIVITY ON OUR ECOLOGY.