The link is to an Inc. Mag article about Facebook being angry that the new Apple OS requires users opt in to be tracked. Zuckerberg is angry because his whole business model relies on tracking EVERYTHING EVERYONE does. He says Apple is "anti-small business" for letting people opt out.
https://www.inc.com/jason-aten/what-facebook-isnt-saying-about-apples-upcoming-privacy-change.html